For questions 17-24, read the text below. Use the word given in capitals at the end of some of the lines to form a word that fits in the gap in the same line.
What’s content marketing?
Since the development of world wide web there’s been a significant increase in the creation of (17)……. build websites. One might question the purpose of these pursuits, others will (18)……. express the importance and (19)……. of content included within the page.
Building a website is not only related to placing your contact details or your products but also dwelling upon the subject you are an expert in. Imagine two garden shops that are based quite (20)…….. Both shops have a professionally (21)……. web page, but only one provides tips related to gardening. Which one do you think will be your (22)……. if you were to buy a pot? Maybe the one that apart from selling cares also about future struggles of prospective (23)…….. Google knows that the more key words related to your industry you have the more effective marketing strategy you can provide.
So, if you’re thinking about improving your position in the search engine hierarchy why not spending more time on creating and curating relevant and (24)……. content which will attract more customers.